Always
Use approved SVG files — never recreate the mark
Maintain clear space on all four sides
Use reversed variant on Dusk backgrounds
Use monochrome for embossing and laser work
Reproduce wing extensions at the correct weight
Use Pearl #F2EEE8 as light background in print
Never
Alter stroke weights of the mark in any way
Remove the wing extensions from the crossbar
Apply gradients, shadows, or effects
Place on saturated or patterned backgrounds
Change typefaces in the wordmark
Use Zephyr as a background colour
Equalise wing and leg stroke colours